I Used Over $1 Million To Organize 3Music Awards – CEO of 3Media Network Reveals

The Chief Executive Officer of 3Media Network, Sadiq Abdulai Abu, has said that organizing the 2021 edition of 3Music Awards cost him over $1 million.

While speaking in an interview on Prime Morning, Sadiq said that the event required collaboration with numerous teams. He added that he had close to about 1000 people working on the project.

“One thousand people who were directly impacted by this,” Mr Abdulai Abu told the host Daniel Dadzie.

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He revealed that the cost of the various performances shot on different sets including the opening performance by Medikal, Joey B, Criss Waddle and the Osibisa tribute cost around GHC300,000.

He added that they had a backup and extras for every performance on the night; from producers to bands for the stage performances and others. “For the Yaw Tog and Kofi Jamar performance, the extras on the Yaw Tog part alone were about 30 boys. Come to the Kweku Flick part, the extras were about 5, not forgetting the people that were producing it. Take a look at the tribute performance, there were about 50 extras, all different people, everybody got paid, we never repeated the extras.”

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The 2021 3Music Awards took place at the Accra International Conference Center, on Saturday, March 27, 2021. The event saw Lynx Entertainment signee KiDi taking home the biggest award on the night, Artiste of the Year.

Many Ghanaians on social media praised the organisers for the work they did on the night.